People who talk to me about e-commerce have probably heard me say that Magento is just one piece on the board, ecommerce is so much more than having a virtual store.
Another important piece for this virtual “game” is SEO. Optimizing your site and your marketing campaigns for search engines.
And the website www.seocore.com.br of Eduardo Gasparetto has been doing a great job in its proposal to guide and inform the listeners about the various subjects that surround the SEO theme.
Podcast
You should have noticed that I wrote “listeners” in the paragraph above. This is because seocore blog has content almost exclusively in audio.
For those who do not know, podcast is an on-demand audio broadcast via the internet, much like a radio show. The big difference is that you can download the mp3 and listen to it anytime and anywhere.
Talking about ecommerce
In the episode of the day 02/05/2013 (num.40), Eduardo Gasparetto and his guests, Maurício Salvador (abcomm), Juliano Leme (interup.us), and Júnyor Sales (sm commerce), discuss the matter very intelligently.
They talk about the influence of SEO in e-commerce, changes in the national scenario, the mess that is the collection of taxes in Brazil, the difficulty of logistics, lack of qualification of entrepreneurs, associations that exist, and …of course… development platforms. And how could it not be, Magento was a topic of discussion.
Their vision, and mine
Eduardo invited the owner of a private e-commerce system, but he did not invite any Magento specialists to the debate, and he himself was in charge of advocating for the most used open-source ecommerce tool on the planet.
I’ll talk… Eduardo defended very well, congratulations to the well placed arguments. Of course, missing information. But it is clear how good the tool is.
Also, when the “politicians” start trying to denigrate the competitor’s image, pointing out defects rather than mentioning the qualities of his government, one notices their concern to try to minimize the power of the Magento tool.
There was still a lot of talk about e-commerce, of course. But the little that was said is very interesting, quality content, and I would like everyone who works with ecommerce to hear, because it’s worth it.
Serious misconduct
As I already said, Eduardo defended Magento very well. But he was unaware of some important information, such as the UOL Host sales system made in Magento. Nor did he mention the Magento Enterprise which is a paid version of the system.
And most importantly of all, serious failure. By citing the study sources of the tool, it left out the best of all the sites, which teaches and helps people who are starting with Magento (en.mariosam.eu). How absurd!
To hear
The audio of this episode is in Portuguese.
Time of the episode: 46:41
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